The time has arrived when we need to actively ‘Automate to Elevate’.
Advanced Journeys, Triggers, and Smart Segments aren’t mere words for big players. Every business that is seeking improved eCommerce engagement and customer experience should go for Smarter Marketing Automation. So today, we are going beyond basics – discussing the next step of email marketing automation (with Klaviyo).
Before we start anything related to eCommerce marketing, the first step is to sort your audience segments and be very accurate about it! You can go like this:
Audience – Who are they? What do we know about them?
Here, we will understand the core email marketing automation flows that most businesses are already using. We’ve described all the scenarios in a jiffy to understand the steps. But don’t forget to check out the bonus tips to master these!
The mentioned ones are the core flows that every eCommerce email marketing campaign follows. However, being agile is the way forward, and thus, understanding and replicating the advanced marketing automation flows can help personalize and convert better!
Winback campaigns / re-engagement Flow (inactive users)
Audience Segment:
Lapsed customers campaign – longer period of inactivity (email/purchase/web browsing)
Sunset campaign – cleanse out subscribers to optimize spend, send rates, IP hygiene
Exactly opposite: Price increase Flow. The price of X product increases by 20% in the next 24 hours.
Example: Compression socks products
Survey form to customers asking age and gender plus –
What describes you the best/Why would you purchase compression socks products:
If they have diabetes then show specific products / communicate everything for those products (price discounts, benefits, articles, etc.)
It requires replenishment – so repurchase reminders.
Now imagine all of the above plus –
This is where Omnichannel marketing automation is required.
Now, for all of these to wor,k you need proper setups.
You need all the necessary click events to be measured and reported.
Giveaway: List of all custom tracking points
Smarter marketing automation emphasizes on personalization and segmentation. With these steps, win big at eCommerce marketing automation. And if you need assistance, our analytics team can help you with all your needs!
As Director - Marketing, Zenul leads the marketing and branding at Krish. He brings with him an in-depth understanding of the evolving digital ecosystem and has a proven expertise and experience in strategic planning, market and competition analysis, creating and implementing client-centered, lead-gen and brand marketing campaigns. He has a heart for technology innovation and has been a keynote speaker on various platforms.
28 March, 2025 Efficiency, quality, and accuracy are crucial aspects along with timely delivery for the pharmaceutical industry. The industry is gradually taking the digital leap, yet the transformation is yet to happen as most of these pharma companies haven’t completely adopted the advanced technologies and operating models. They need to focus on their digital and analytics ambitions to achieve their transformation goals for futuristic pharmaceuticals of new and advanced cures by applying faster and leaner processes to enhance quality and minimize the pharma manufacturing costs and capacity constraints.
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